[MCN-L] Facebook - Groups vs. Pages

[Thomas Deliduka]

The Columbus Museum of Art has a Page for the art museum and a group for our "doodles" program. 

www.facebook.com/pages/Columbus-OH/Columbus-Museum-of-Art/29592092216

I feel like a page is more geared towards organizations. You can use it for advertising with their page tools and can track when people are coming to your page. Yes, when you advertise events, people get updates on their side. But they still will get them.

The rate of return on social networking is generally pretty low. So, even though people are getting your message, normally they're not acting on it. It's still good to do social networking like this but it generally has a much lower rate of return.

We use our page, primarily, as a means of more advertising where we try to get people involved as fans to post their fan photos. That way others when visiting can see what fun they had.

Thomas Deliduka
Director of Information Technology
Columbus Museum of Art
480 East Broad Street
Columbus, OH 43215
ph 614/629-0345 fax 614/629-0950
thomas.deliduka at cmaohio.org
 
ART SPEAKS. JOIN THE CONVERSATION
-----Original Message-----
From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of Jeanne Kessler
Sent: Tuesday, March 03, 2009 9:48 AM
To: mcn-l at mcn.edu
Subject: [MCN-L] Facebook - Groups vs. Pages

Hi -

I am interested in knowing if anyone is using Facebook for their institutions, and if so, if they are using a page, a group or both.

We have a Facebook page and a bunch of 'fans' and are trying to figure out the best way to take advantage of this group.  We recently tried to invite our fans to an event, but it was sent out as a page update, and we received very few responses.  I am under the impression that if we are are a group, rather than a page we can communicate more actively with those interested in us.

I'd love to hear from anyone with any experience and/or suggestions on this issue.

Thanks.

Jeanne Kessler
IT Project Manager
The National WWII Museum
945 Magazine Street
New Orleans, LA 70130
Phone: 504/527-6012, ext. 228
Cell: 504/723-0765
Fax: 504/527-6088
Jeanne.Kessler at nationalww2museum.org<http://www.nationalww2museum.org/>

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